Branding

eCom Wave Manila 2022: Launching a Global SaaS Event

My Role
Brand Manager
Timeline
May - June 2022

Context

To build a lifelong network of boldest eCommerce pioneers, MyAlice launched eCom Wave 2022 on 18 June 2022, as an invite-only event dedicated to store owners, developers, agencies, and influencers in the eCommerce & DTC community in the Philippines. 80+ store owners attended the session; attendees enjoyed a full day of keynotes, breakout sessions, afternoon adventures, networking, giveaways, and closing party.

Contributors

  1. Sibbir Riyan, Jr. Growth Product Manager at MyAlice.
  2. Amit Pramanik, Demand Generation Manager at MyAlice.
  3. Redwan Ferdous, Partner and Sales Lead at MyAlice.
  4. Hasin Farhan, Creative Associate at MyAlice.

As the then-PMM at MyAlice, I launched a full-stack branding effort and designed the verbal and visual narrative for the entire event. At the same time, Hasin Farhan transformed my brand book into actionable static and dynamic graphics. Redwan Ferdous led the entire outreach effort. And lastly, Amit Pramanik oversaw the infrastructural design, thanks to his expertise and affiliation with Coke Studio Bangla.

Speakers

  1. Jonathan Joson, Founder of Boozy.ph and HairMNL, Ex-Google.
  2. Robertson Chiang, Founder and CEO, Dragonpay Corporation.
  3. Sirish Krishna Pallevada, Country Manager, MoEngage Philippines.
  4. Mechelle Carpio, Shopify Expert and Conversion Specialist.
  5. Shuvo Rahman, Founder and CEO at MyAlice.

View the full project here.